Strategy and Planning
Before beginning any communications activity setting out a strategy that supports a company’s business objectives. Chempetitive Group can help in developing a communications strategy, using the most appropriate communications channels to support these objectives.
Brand Development
Ensuring a company’s brand communicates the right message to potential audiences is key, particularly in the early stages. Chempetitive Group has considerable experience in developing brands for a variety of companies, ranging from new brands for small start-ups to rebranding for large companies.
Identity Development
Having created the brand, Chempetitive Group can assist in developing materials for the company using it. In addition to logos and taglines, this would also include stationary such as letterheads, compliment slips and business cards, and PowerPoint templates.
Developing marketing materials
The creation of marketing materials, such as brochures, factsheets can significantly help in promoting a company to a range of audiences. The Chempetitive Group understands how to communicate to these often disparate audiences, and can assist in not just developing the look and feel of any documents, but can also help in fine tuning the message.
Online and search engine optimization
Increasingly for many companies the website is their primary communications tool. Ensuring the website has the right messaging, and conveys the correct impression is crucial for any company, and Chempetitive Group has considerable experience in developing websites for life sciences companies. In addition to building the website, Chempetitive Group can help in optimizing the website for search engines to ensure maximum pick up.
Media relations
Ensuring coverage in the relevant media can support a companies business objectives, and with a global media team capable of covering Europe and the US, Chempetitive Group is well placed to develop and execute an integrated media relations programme.
Advertising
While advertising may not be appropriate for all companies, Chempetitive Group can support in developing an advertising programme if needed. Chempetitive has excellent relationships with many of the life sciences publications and can often secure advertising at a preferential rate.